CyP
Cyp approached the studio seeking a novel graphic identity alternative that would refresh their brand's appearance, establishing a more personalized yet distinctive identity that reflected their new presence and approach in their industry. The end design represents the company's primary service and product offerings while conveying a sense of security and reliability. The concept is influenced by the principles of Yin-Yang, which represent the interplay of opposing forces, and captures the duality of Cyp's main product lines, which simultaneously balance and complement each other.
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