Sparrow Branding
The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. As a result of branding, it has succeeded in attracting younger and more talented employees, and has an office in Shibuya, where Japan's cutting-edge information gathers. A unique set using pine was very challenging. Also, it was a very unique point of shooting that an artist participated and put together a pine set.
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