Shan Yi
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
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