BonBonne Nuit
The concept behind BonBonne Nuit is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne Nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers' heads.
Continue reading
